Welcome Guest      Help   |   Login

Find a Course

 Links

Advertising Design:

Course Details

Tuesdays, Sep 14 - Dec 7 | 6:30-9:30pm | No Class: 10/13
ages 18+ | RISD Campus | 2019/CF-DFOU-3542 ( Class has Started )
36 contact hours | 0 credits | tuition $595 | lab fee $50


Description

The screen is the entryway through which we view our digital world. This introductory but fast-paced course begins with the real hardware assets (processors, monitors, memory) needed for digital design work, and from there moves on to the software tools and protocols that impact what can be viewed on the screen -- QuickTime, HTML and the components of Adobe's Creative Suite of software tools. All the elements can be daunting, but once explained, we're well on the way to digital fluency which, in turn, leads to original and unexpected visual solutions. This course enables students to better understand computer-aided design and digital workflow as we gather, preserve, modify and combine images, text and information until they comprise examples of well considered design.

Applies to: AD-R, AV-R, CB-E, DI-R, JM-R, WE-R


Instructor
  • Name: Bryan Rodrigues (Bio)
Course Details

Wednesdays, Sep 15 - Dec 8 | 6:30-9:30pm | No Class: 11/25
ages 18+ | RISD Campus | 2019/CF-DFOU-3543 ( Class has Started )
36 contact hours | 0 credits | tuition $595 | lab fee $50


Description

This course helps novice users become more confident -- and intermediate students more competent -- with computer-based design. We introduce the Apple computer and its operating system along with Adobe Photoshop, Illustrator and InDesign, and discuss the capture, transfer, manipulation and delivery of images. Proper digital workflow is revealed through class exercises and lecture, as students learn to output content for the printed page. Completion of this course provides you with valuable skill sets relied upon by all productive graphic designers, illustrators and draftsmen.

Applies to: CB-R, GR-R, NS-R


Instructor
  • Name: Bryan Rodrigues (Bio)
Course Details

Thursdays, Sep 16 - Dec 9 | 6:30-9:30pm | No Class: 11/26
ages 18+ | RISD Campus | 2019/CF-PRNT-4143 ( Class has Started )
36 contact hours | 0 credits | tuition $595 | lab fee $50


Description

This course provides an introduction to the fundamentals of typography -- theory, practice, technology and history -- so that students can use it to their full advantage. Making crucial design decisions while gaining fluency with Adobe InDesign, students explore designing with type while composing single- and multipage documents, laying out page systems effectively, and using type styles to influence expression and communication. Topics include conceptual development, reinforcement of meaning, analysis of letter forms, typographic measurement, typeface classification, typesetting, using grid systems, establishing hierarchies for organizational clarity, and assessing document legibility. Hands-on class and homework assignments provide students with the skills and conceptual understanding that serve as a foundation for graphic design practice.

Applies to: AD-R, AV-E, DI-E, GR-R, WE-E

Prerequisite: Digital Tools for Print Design


Instructor
  • Name: Andy Steiner (Bio)
Course Details

Mondays, Sep 20 - Dec 6 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CF-ADV-0719 ( Class has Started )
36 contact hours | 0 credits | tuition $495


Description

The concept behind an ad is the creative idea that drives the headline, copy and visuals. A well-developed concept enhances the marketing message with humor, drama, intrigue or emotion, attracting interest and making the product stand out in a truly memorable way. Learning to create a successful advertising concept inevitably begins with an understanding of thought processes and inventive problem-solving techniques. These might include brainstorming, alternative and random thinking, and identifying patterns, sequences and cycles. Ultimately, students learn to find original, even unique, sources of ideas as they draw upon their creative thinking skills to design compelling advertising campaigns and messages. Note: This is not a computer-based course.

Applies to: AD-R, AV-E, DI-E, GR-E


Instructor
  • Name: Gale Litchfield (Bio)
Course Details

Thursdays, Sep 16 - Dec 9 | 6:30-9:30pm | No Class: 11/26
ages 18+ | RISD Campus | 2019/CF-ADV-2613 ( Class has Started )
36 contact hours | 0.00 credits | tuition $595 | lab fee $50


Description

This advanced project-based course emphasizes total integrated digital workflow, as students move from comps and storyboards to finished graphics. These completed campaign elements illustrate an advertising professional's objectives to sell products, influence consumer tastes and convey information. Your instructor takes the role of the client, while you become the art director, delivering practical design solutions within production realities and budget constraints. Students learn how professionals use various strategies to determine the placement of ads in a wide variety of media, with particular focus on the pitch that must be won to secure an account. Lectures and discussions are supplemented by studio assignments, which ultimately are highlighted in a design portfolio.

Applies to: AD-R, GR-E

Prerequisite: Designing an Ad Campaign


Instructor
  • Name: Steve Ruggieri (Bio)
Course Details

Thursdays, Oct 28 - Dec 9 | 6:30-9:30pm | No Class: 11/26
ages 18+ | RISD Campus | 2019/CF-ADV-0694 ( Class has Started )
18 contact hours | 0 credits | tuition $420 | lab fee $30


Description

What can online marketing accomplish for you or your business? Have you established reasonable and specific goals for your marketing? Answers to these questions are found in this class that examines the types of online marketing available to entrepreneurs and Web professionals -- search engine optimization, pay-per-click advertising, and the most rapidly evolving, social media marketing. Together we cover the steps involved in planning, researching and executing each step and then discuss metrics and analytics for measuring success. Students are also introduced to the concept of user experience (UX), which has become both a competency and primary consideration for a successful Web presence.

Applies to: AD-E, WE-E

Prerequisite: Digital Design for the Screen or equivalent experience.


Instructor
  • Name: Michael Ryan (Bio)
Course Details

Mondays, Sep 20 - Dec 6 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CF-WEB-1221 ( Class has Started )
36 contact hours | 0 credits | tuition $595 | lab fee $50


Description

Students in this course use Adobe Digital Publishing Suite (DPS) to create applications targeted for download and display on tablets and mobile devices. Techniques explored include animated navigation buttons, multi-state objects, and audio and video integration. Primary software instruction focuses on Adobe InDesign and Edge Animate, with reinforcement of Photoshop and Illustrator for optimized image editing and production. Although CSS and jQuery JavaScript libraries may also be incorporated, no previous programming knowledge is required. Students create at least eight screens of responsive content, using Adobe InDesign, Edge Animate and Adobe DPS App Builder. By the end of the course, students will understand design workflow and produce Adobe software content that demonstrates advanced digital communication skills needed in today's design marketplace.

Applies to: AD-E, GR-E, WE-E

Prerequisite: Digital Design for the Screen


Instructor
  • Name: Bryan Rodrigues (Bio)
Course Details

Friday, Dec 10 | 6:30-9:30pm
ages 18+ | RISD Campus | 2019/CF-ADV-0697 ( Class has Started )
3 contact hours | 0 credits | tuition $75


Description

Despite whirlwind changes in technology, the goal of copywriting has remained the same: to craft a clear and compelling message. In this course, beginning copywriters (and anyone who writes about their business) learn how copywriting has changed in an online world, and how to write effectively for evolving Internet marketing and social media marketing platforms. Students develop creative strategies for presenting messages that get noticed, building reputation and visibility, and distinguishing their business or product from the competition.

Applies to: AD-E, GR-E, WE-E


Instructor
  • Name: Michael Ryan (Bio)
  • Prev
  • Next